Marketing & Analytics
CPM (Cost Per Mille)
Definition
A marketing and advertising metric representing the cost per 1,000 impressions (views) of an ad or piece of content. Calculated as (Total Ad Spend divided by Total Impressions) multiplied by 1,000. CPM is the standard pricing model for display advertising, social media ads, and brand awareness campaigns. A $10 CPM means you pay $10 for every 1,000 times your ad is shown. Content creators also use CPM to evaluate their ad revenue: a YouTube channel with a $7 CPM earns $7 for every 1,000 ad-eligible views.
Related Templates
These SheetCraft templates use or relate to CPM (Cost Per Mille):
- Content Creator Dashboard, Manage content planning, track analytics, negotiate sponsorships, and calculate your true hourly rate.
- Marketing Campaign Dashboard, Track multi-channel marketing campaigns, Google Ads, Meta Ads, email, and organic, with ROAS, CPA, and A/B test logging.