Marketing & Analytics
CPA (Cost Per Acquisition)
Definition
A marketing metric that measures the total cost of acquiring one paying customer through a specific channel or campaign. Calculated as Total Marketing Cost divided by Number of New Customers Acquired. If a Google Ads campaign costs $500 and generates 10 new customers, the CPA is $50. CPA is critical for evaluating marketing channel efficiency and setting advertising budgets. A sustainable business requires CPA to be significantly lower than customer lifetime value (LTV).
Related Templates
These SheetCraft templates use or relate to CPA (Cost Per Acquisition):
- Marketing Campaign Dashboard, Track multi-channel marketing campaigns, Google Ads, Meta Ads, email, and organic, with ROAS, CPA, and A/B test logging.